The 2026 season kicks off: back on track in the world of motorsport

With the start of the new season, our commitment to the world of motorsport returns as well. For years, we have supported teams, partners and guests with a catering and hospitality service designed to enjoy every race to the fullest.

The season opened with the first rounds of the World Rally Championship, where we have already accompanied Hyundai Motorsport at the rallies of Monte Carlo and Sweden. Two iconic events that mark the beginning of an intense and challenge-packed calendar. In the stunning setting of the French Alps, the Hyundai team delivered solid performances, with Adrien Fourmaux and Thierry Neuville among the front-runners, while in Sweden Fourmaux finished inside the overall top 5, confirming the team’s competitive pace in the classic rounds of the championship.

Throughout the season, we will continue to take part in events of major championships such as WRC and Creventic, as well as in testing sessions with BMW. As previously announced, we will also be present in the WEC alongside the Genesis Magma Racing team, a new endurance project that sees us supporting this emerging organization.

Among the highlights of the season is also our presence in the Schumacher Lounge during Formula One, a special opportunity that allows us to bring our hospitality to one of the most prestigious environments in motorsport.

At every event, our goal remains the same: to offer an experience that pairs the adrenaline of racing with the pleasure of great food, turning every break into a moment of connection, sharing and atmosphere.